Introduction
Tasmanian Health Careers
Little Tasmanian
The Tasmanian Scent
Be Tasmanian Podcasts
The Tasmanian Store
Become a Tasmanian Partner
The story
Tasmanian Stories
Being Tasmanian is the quiet pursuit of the extraordinary.
Tasmania isn’t for everyone. We’re here to help you understand how it might be for you – from a taste to a holiday or a deeper commitment that will change your life.
Tasmanian Health Careers
The whole world needs you. You can be a healthcare professional anywhere. What’s different about Tasmania is our culture and lifestyle.
Being a healthcare worker is among the most meaningful careers in the world. We invite you to do it in a meaningful place.
Little Tasmanian
Little Tasmanian brings the Tasmanian story into the lives of new Tasmanians in their early years, and connect parents and carers with Tasmania-relevant information about the first 1,000 days.
Using a message of ‘someone like you did it, and you can do it too’, Little Tasmanian encourages aspiration, confidence, and pride in children and their trusted adults from the very beginning.
The Tasmanian Scent
In our interviews with Tasmanians, we heard a lot of stories that were connected to sensory experiences: the taste of the food, the sounds of birds, the smell of fresh air. Scent came up a lot: the unique fragrances of leatherwood honey or Huon pine, the smell of gum trees on a bush walk, seaweed on the coast at low tide. We experience places through all our senses, and the Tasmanian scent project is one part of the sensory journey we were keen to explore further.
Be Tasmanian Podcasts
Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world.
It’s about uncovering a hidden story that unites people, and using that story to inspire community action.
It’s about place-branding, destination marketing, and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.
Discover the honesty, the vulnerability, and the passion on these isolated islands at the bottom of the world. Discover what it means to be Tasmanian.
Sean Hall, Podcast Musician
The Tasmanian Store
In our interviews and research with Tasmanians, and those who admire Tasmanian-ness in all its forms, we listened carefully for symbols and icons. While a brand is not a logo, we needed some way to express the magic of this place and its people. Nothing compared with the word itself: Tasmanian.
These items are for all Tasmanians and those who might like to be Tasmanian – for a night, two weeks, or the rest of their lives. We have tried to source all of these items as ethically and as responsibly as possible, using as many Tasmanian partners as we could find, and the proceeds are re-invested into our work with and for our partners.
Become a Tasmanian Partner
You are the Tasmanian brand: your pride, your passion, your ingenuity, your hard work. Let’s work together on telling your story more powerfully through tools and resources that bring more ‘Tasmanian’ value to everything you do. The first step is to register with us, which is completely free. You’ll then become a Tasmanian partner, with access to an evolving toolkit that will help you to build and promote your own Tasmanian story.