About Brand Tasmania
We are industry and community led, and government enabled.
Because of the enormity of our ambition and the size of our team here at Brand Tasmania, we are a client-service organisation empowering Tasmanians to tell their story.
We are the first statutory place-branding authority to be established in Australia, created under the Brand Tasmania Act 2018. We are responsible for taking a best practice approach to ensure the Tasmanian brand is strengthened locally, nationally and internationally, and is promoted as a key asset of the Tasmanian community. These are our broad objectives:
- To develop, maintain, protect and promote a Tasmanian brand that is differentiated and enhances our appeal and competitiveness nationally and internationally;
- To strengthen Tasmania’s image and reputation locally, nationally and internationally; and
- To nurture, enhance and promote the Tasmanian brand as a shared public asset.
The Tasmanian brand is so much more than a logo or a tagline. It’s about our people and what they’ve achieved through struggle, hard work, and ingenuity. Our role is to express this unifying story, to help you tell your own stories through the lens of the Tasmanian brand story, and to invite all Tasmanians to be a part of it.