What does it mean to be Tasmanian?
Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world.
It’s about uncovering a hidden story that unites people, and using that story to inspire community action.
It’s about place-branding, destination marketing, and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.
Discover the honesty, the vulnerability, and the passion on these isolated islands at the bottom of the world. Discover what it means to be Tasmanian.
"I challenge any person in Tasmania to not be inspired and proud by the messaging in these episodes and strongly recommend this as essential listening to all Tasmanians."
– Brett C.
What Do We Talk About When We Talk About Brand?
What do we talk about when we talk about brand?
It’s a confusing, intimidating, terrible word. For a lot of us it’s a logo. Even when we know it isn’t a logo, we end up fighting over logos. What IS a place brand?