Case Studies

CASE STUDY: Curly Haslam-Coates

In 2007, Curly Haslam-Coates completed her wine certification in the UK and won a study trip anywhere in the world. Based on an attractive image on a bottle, she chose Tasmania.

There was plenty of natural beauty in the place, but she was even more attracted to what Tasmanians were doing and making. “The quality of the food and drinks, the passion and skills of the people meant there was so much potential,” she says.

Curly wanted to be part of it, and from her home in Yorkshire, she plotted ways to come back.

In her early days, like all new arrivals, she had to work hard to convince Tasmanians she was truly committed.

Today she is the state’s only provider of Wine & Spirit Trust qualifications through her company, Vintage Tasmania, and is an enthusiastic ambassador for these artisanal islands.

Her next mission is to connect children, often disconnected from the farming community, to the reason she chose Tasmania. “We have some of the best food in the world. Our children need to be better informed, both for their health and to ready them to enter the industries of hospitality, agriculture and tourism.”