CASE STUDY: David Shering
In 2013, David Shering had a frightening realisation: the industry he’d chosen was becoming commodified. Everyone with a computer could build a website.
But out of something that bothered him, he found a future for his company, Handbuilt Creative. “I felt disappointed that we were promised amazing, photorealistic augmented and mixed reality, but no-one seemed to be creating it – so I decided to fill that gap.”
It wasn’t an easy decision, or an immediately profitable path to give up web design. “We essentially gave away eighty percent of our income to make the jump into AR.”
David and his wife were not so blinded by comfort that they were afraid of the risk. They had lived in a car for a year and a half, and in a tent for three years. But now they’re writing the rulebook on photorealistic, user-centric AR, luring some of the best 3D specialists in the world to Tasmania. That takes patience and determination.
It took them six months to create shadows that were good enough, but that hard work and determination will pay off. AR glasses could replace the smartphone within five years.
“Our industry is on the cutting edge, so it’s always assumed to only be the domain of companies based in Silicon Valley. But considering the number of famous brands that have flown into Tassie to chat with us about AR, we’ve shown that if you have a high enough standard of work, your location is irrelevant. In fact, without fail the senior execs from these companies always immediately understand why we’re based here in beautiful Richmond, Tasmania.”