Brand Tas

Choose meaning

When you meet a Tasmanian, you might learn their families have been here for five or six generations. When you meet an Aboriginal Tasmanian, you’ll hear far older and deeper stories of culture and country.

You’ll also meet people who made the extraordinary choice to live on these islands in the Southern Ocean more recently.

These new Tasmanians often see the magic in things others take for granted: the smell of Huon Pine, wallabies in your backyard, four seasons passing in an hour, the heightened taste of a Tasmanian avocado or a glass of Tasmanian sparkling wine. After only a few weeks in Tasmania, they are connected to people who want to help.

If you’re from a massive city, you might give up a few conveniences when you move to Queenstown or Burnie or Bicheno or Geeveston. But very quickly, you’ll see Tasmanians make up for it in honest and deeply meaningful ways.

Tasmania is the only place... for some of us

Tasmania is an island state with thousands of years of cultural history and new arrivals who – like you – tend to be a bit more adventurous, a bit more curious, a bit more willing to say hello to a stranger, or to try something new.

It isn’t for everyone. But for some of us, this is the only place. In a loud and exhausting world, Tasmania is quiet. No matter where you live, you’re never far from nature: our wilderness, our mountains, our water.

Instead of commuting, you can create and turn your passion into your career.

Whatever you and your family pursue in Tasmania, you can pursue it meaningfully.

Tasmanians invented permaculture, green politics, and wave-piercing catamarans. Our mining equipment is safer, our whisky and cheese is more delicious, our museums and festivals are weirder, and our signature wine is pinot noir – the heartbreak grape.

No, it isn’t for everyone. But it might be for you.

How to be Tasmanian

When you become Tasmanian, you will begin referring to the rest of Australia as ‘The mainland’. Unless, of course, you become a King Island or a Flinders Island Tasmanian. In that case, you’ll refer to the rest of Tasmania as the mainland.

If you’re currently a mainlander, you will find it rather easy to move to Tasmania. You’re already browsing real estate sites.

If you’re coming from another country, you’ll join thousands of others from around the world who are building meaningful lives here as Tasmanians. We invite you to begin browsing real estate sites as well, but first you’ll have to sort out the right visa.