Brand Tas

“For me, a goal for the future is to help Tasmanians see that what we have underwater is more than a resource. Our underwater environment has more value than what we can take from it: variety, beauty, and life.”

"My mother taught me to collect shells in my early thirties. It soothes the soul. The world slows down. It’s very quiet."

"We see Troublesmiths as a pioneer of social impact initiatives in this corner of the world.”

"We were proposing luxury adventure mountain biking when everyone thought mountain biking was for grubby middle-aged men who liked pub meals."

“The West Coast is infamously unorthodox and rejects common ways of doing things, so we’ve had to work with grit and determination to create new cultural experiences and narratives for our region.”