Brand Tas

"I get a lot of referrals from people’s friends now, and I love that. It means people have come feeling worried and alone, and they’ve gotten better and talked to friends about it."

“We had a great upbringing — happy guys living on a farm. There wasn’t the angst to write aggressive, heavy metal. So, we started writing about this place and the things we know.”

"While on board they lose their inherent selfishness; they become much more a team person; they become much more family orientated. We get so many young people that have done extraordinarily well and send me letters years later, telling me what they’ve done."

"I think the most powerful thing is being a role model in this, and being curious about how other people are doing. If you want someone else to lead a healthy lifestyle, you'd better lead a healthy lifestyle yourself."

"I have students across the spectrum of experience. If I have someone who’s a recreational singer, that is fine for me, if they’re committed and immersed, scientific and passionate."