Tasmanian
Tasmanian Projects
Building a brand is not just about communications and marketing. It’s about ensuring our aspirational story is as true as it can be, through action. We call our projects “Trojan horses”, ways to involve as many people as possible in our work and to reinforce the Tasmanian pattern of success.
Because of the enormity of our ambition and the small size of our team, we operate as a client-service organisation. We partner with stakeholders within business, government, and the community, to empower Tasmanians to tell their story — in words, in images and, most importantly, through action.
Every project we deliver, every story we tell, every workshop we host, and every conversation we have is designed to ensure more Tasmanians feel seen, supported, and inspired to be part of this work.
Brand Tasmania
Our programs
Tasmanian Stories
The Tasmanian brand is an evocation of what our partners told us in our interviews: a story and a strategy. Our role is to tell their story back to them, to share examples of how Tasmanians have made the impossible possible, of overcoming obstacles, of determination grit, invention, imagination and extraordinary outcomes.
Learn more
Little Tasmanian
Little Tasmanian aims to bring the Tasmanian story into the lives of new Tasmanians in their early years, and connect parents and carers with Tasmania-relevant information about the first 1,000 days. Using a message of ‘someone like you did it, and you can do it too’, Little Tasmanian encourages aspiration, confidence, and pride in children and their trusted adults from the very beginning.
Learn more
The Tasmanian Mark
The Tasmanian Mark operates as a ‘place of origin’ marker and is part of a targeted effort to differentiate Tasmanian products and services in local, national and international markets, and to drive more value for everything Tasmanian.
Learn more
Tasmanian Workshops
Our brand workshops empower partners to understand and apply the Tasmanian brand story in ways that are authentic to their own work. By building shared language and confidence, these sessions help bring the brand to life across diverse sectors and communities.
Learn more
Tasmanian Toolkit
The Tasmanian digital toolkit is an important resource that helps partners access brand-aligned content while providing insights into what materials are most needed. By continually expanding and refining the toolkit based on user feedback, we ensure it remains a practical and inspiring tool for sharing Tasmania’s story.
Learn more
Tasmanian Store
In our interviews and research with Tasmanians, we listened carefully for symbols and icons. Nothing compared with the word itself: Tasmanian. These items are for all Tasmanians and those who might like to be Tasmanian – for a night, two weeks, or the rest of their lives.
Learn more
Brand Tasmania
Our projects
Tasmanian Youth Story
The Tasmanian Youth Story project captures the unique experiences of what it is like being a young person living in Tasmania and helps decision-makers better understand what young people want and need — making it a fairer and more inclusive place for everyone.
Learn more
The Tasmanian Scent
In our interviews with Tasmanians, we heard a lot of stories that were connected to sensory experiences: the taste of the food, the sounds of birds, the smell of fresh air. Scent came up a lot: the unique fragrances of leatherwood honey or Huon pine, the smell of gum trees on a bush walk, seaweed on the coast at low tide. We experience places through all our senses, and the Tasmanian scent project is the olfactory expression of our story.
Learn more
Tasmanian Health Recruitment
This content-driven project shares a range of stories and resources from Tasmanian health professionals demonstrating the advantages of pursing or continuing a health career in Tasmania.
Learn more
Women and Girls in Sport
This project celebrates and showcases the quiet achievers and community champions in sport and active recreation across Tasmania by highlighting examples of women who lead, women in their communities, and women supporting other women.
The project aims to improve participation and access for women and girls in all aspects of sport and active recreation.
Learn more
Women in Tasmania
This project celebrates and showcases the leadership and contributions of Tasmanian women by highlighting the diversity of their achievements and the impact they have on our community, economy, culture, and environment.
Learn more