BE TASMANIAN PODCAST
Welcome to Be Tasmanian: a podcast about an impossible mission in a small state at the bottom of the world.
It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.
Different is Good
The Power of Narrative
The Problem Only We Can Solve
What Do We Talk About When We Talk About Brand?
The Unifying Cultural Expression
Can We Get Shirley?