BE TASMANIAN PODCAST

Welcome to Be Tasmanian: a podcast about an impossible mission in a small state at the bottom of the world.

It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.

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EPISODES:

Episode
One

Different is Good

Episode
Two

The Power of Narrative

Episode
Three

The Problem Only We Can Solve

Episode
Four

What Do We Talk About When We Talk About Brand?

Episode
Five

The Unifying Cultural Expression

Episode
Six

Can We Get Shirley?

PODCASTS

BE TASMANIAN: Episode One

Different is Good.


Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world.

It’s about uncovering a hidden story that unites people, and using that story to inspire community action.

It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.

This is episode one.

Episode One: Different is Good.

The origin story of “Keep Austin Weird,” our starting place with the question, “Why Tasmania?” and how we began with the premise that culture drives everything.

Click here to read a transcript of this episode.

BE TASMANIAN: Episode Two

The Power of Narrative.


Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world.

It’s about uncovering a hidden story that unites people, and using that story to inspire community action.

It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.

This is episode two.

Episode Two: The Power of Narrative.

Most place-branding and economic development work is driven by advertising agencies and consultants.

Why does it so rarely work and is there a better way?

Click here to read a transcript of this episode.

BE TASMANIAN: Episode Three

The Problem Only We Can Solve. 


Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world.

It’s about uncovering a hidden story that unites people, and using that story to inspire community action.

It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.

This is episode three.

Episode Three: The Problem Only We Can Solve.

Tasmania isn’t for everyone, and that has to be okay.

Who are our people, and how can we make a strength out of everything we once saw as a weakness?

Click here to read a transcript of this episode.

BE TASMANIAN: Episode Four

What Do We Talk About When We Talk About Brand? 


Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world.

It’s about uncovering a hidden story that unites people, and using that story to inspire community action.

It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.

This is episode four.

Episode Four: What Do We Talk About When We Talk About Brand?

Tasmania isn’t for everyone, and that has to be okay.

Who are our people, and how can we make a strength out of everything we once saw as a weakness?

Click here to read a transcript of this episode.

BE TASMANIAN: Episode Five

The Unifying Cultural Expression 


Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world.

It’s about uncovering a hidden story that unites people, and using that story to inspire community action.

It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.

This is episode five.

Episode Five: The Unifying Cultural Expression

You uncover the story, you build the brand, but now what?

How can you use a cultural expression to unify the efforts of half a million people?

Click here to read a transcript of this episode.

BE TASMANIAN: Episode Six

Can we get Shirley? 


Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world.

It’s about uncovering a hidden story that unites people, and using that story to inspire community action.

It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.

This is the final episode, episode 6.

Episode Six: Can we get Shirley?

The ultimate test of any economic development strategy: is your story good enough to convince talented people to pick up their lives and invest everything in you?

Click here to read a transcript of this episode.