WORKSHOPS

A powerful place brand is about more than land, air and water. It's also about people. The Tasmanian place brand is about you.

Our brand workshops provide you with an opportunity to learn more about the Tasmanian brand story, and how to use it in your own work – no matter what you do.

It’s also an opportunity to begin building your own brand story. Each workshop is specifically tailored for you and your sector. Broadly, the workshops cover:

EACH WORKSHOP COVERS:

1

What is a place brand?

2

The Tasmanian brand story.

3

How to personalise the brand story in your own work.

4

How to use narrative techniques to build your brand.

5

How to tell your unique story through the lens of the Tasmanian brand, so we all benefit.

6

How to use the ‘Tasmanian’ wordmark.

We endeavour to make these workshops fun, inspiring, and valuable. And with places limited to 15-20 participants in each workshop, we keep them small so that you get the most out of them.

If you’d like to find out more about these workshops, or want to book one, contact us.

Register now and become a Tasmanian partner, giving you access to tools and resources so you can tell your story in a uniquely Tasmanian way.
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CURRENT WORKSHOPS

Workshop 1
WORKSHOP: 3rd March 2020 Launceston
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WORKSHOP: 3rd March 2020 Launceston

Marketing and Branding for International Success

Would you like to learn strategies to market your products and services overseas? Would you like to learn more about the Tasmanian brand and how you can use it to more powerfully tell your own brand story? Then this is the workshop for you.

We will cover:

  • Understanding marketing and branding
  • Knowing your customers
  • Your brand story – presented by Brand Tasmania
  • Understanding traditional and new media channels
  • The rise of key opinion leaders
  • Understanding marketing in Asia
  • What is e-commerce?
  • Technologies in marketing

This workshop is co-presented by Brand Tasmania and the Trade team within the Department of State Growth.

Workshop details

When: 9.30am – 1.30pm Tuesday 3rd March 2020

Where: The Sebel Launceston, 12/14 Saint John Street, Launceston

Catering will be provided.

For further information before registering, please contact trade@stategrowth.tas.gov.au
Please register your interest for this workshop. Final confirmation of your registration will be confirmed within 2 business days.
Register Interest
Workshop 1
Workshop: Wednesday 8 April 2020 Huon Valley
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WORKSHOP: 8th April 2020 Huonville

A powerful place brand isn't only about land, air and water. It's about people. The Tasmanian place brand is about you.

The Tasmanian brand story, launched in 2019 through tasmanian.com.au, is the product of hundreds of one-on-one interviews with people across the state, from all backgrounds. It's powerful and inspiring and it will help guide the future direction of our state.

You are invited to the Tasmanian brand workshop, where you'll have the opportunity to learn the brand story and, by the end of our time together, begin using it in your own work - no matter what you do.

We will cover:

  • What is a place brand?
  • The Tasmanian brand story
  • How to personalise the brand story in your work
  • How to use narrative techniques to build your brand
  • How to fit your brand inside the Tasmanian brand, so we all benefit
  • How to use the Tasmanian wordmark and toolkit resources

The team at Brand Tasmania are working with people across the state to bring more value to everything Tasmanian. We want you to begin bringing the brand to life in your own words through your work, your travels and in your day-to-day life.

If you aren't a Tasmanian partner already, we encourage you to join up, free of charge, as an individual or a business. Join here

Workshop details

When: Wednesday 8 April 2020

Workshop No 1 -  2.00pm - 4.30pm

Workshop No 2 -  5.30pm - 8.00pm

Where: Huon Valley Council Chambers, 40 Main Street, Huonville

Cost: This is a free event

Catering will be provided.

Please register your interest for this workshop.
Register Interest
Workshop 1
Workshop: Wednesday 1 April 2020 - West Coast
More Info

WORKSHOP: 1st April 2020 on the West Coast

A powerful place brand isn't only about land, air and water. It's about people. The Tasmanian place brand is about you.

The Tasmanian brand story, launched in 2019 through tasmanian.com.au, is the product of hundreds of one-on-one interviews with people across the state, from all backgrounds. It's powerful and inspiring and it will help guide the future direction of our state.

You are invited to the Tasmanian brand workshop, where you'll have the opportunity to learn the brand story and, by the end of our time together, begin using it in your own work - no matter what you do.

We will cover:

  • What is a place brand?
  • The West Coast Story
  • The Tasmanian brand story
  • How to use narrative techniques to build your brand
  • How to fit your brand inside West Coast and Tasmanian brands, so we all benefit
  • How to use the Tasmanian wordmark and toolkit resources

The team at Brand Tasmania are working with people across the state to bring more value to everything Tasmanian. We want you to begin bringing the brand to life in your own words through your work, your travels and in your day-to-day life.

If you aren't a Tasmanian partner already, we encourage you to join up, free of charge, as an individual or a business. Join here

Workshop details

When: 2.00pm - 5.00pm Wednesday 1 April 2020

Where: West Coast Council Chambers, 11 Stitch Street, Queenstown

Cost: This is a free event

Places are limited so please register early to avoid disappointment.

Please register your interest for this workshop.
Register Interest
Workshop 1
Partner Networking event: Wednesday 1 April 2020 - West Coast
More Info

Partner Networking event: 1st April 2020 on the West Coast

A powerful place brand isn't only about land, air and water. It's about people. The Tasmanian place brand is about you.

Following the workshop we will be having a partner networking event where you will have the opportunity to meet some of our board, share stories and make connections. These events are a great way to hear about what's happening at Brand Tasmania, share your own news and ask questions, and connect with Brand Tasmania partners in your region.

The team at Brand Tasmania are working with people across the state to bring more value to everything Tasmanian. We want you to begin bringing the brand to life in your own words through your work, your travels and in your day-to-day life.

If you aren't a Tasmanian partner already, we encourage you to join up, free of charge, as an individual or a business. Join here

Networking event details:

When: 5.00pm - 6.30pm Wednesday 1 April 2020

Where: West Coast Council Chambers, 11 Stitch Street, Queenstown

Cost: This is a free event

Please register your interest for this event.
Register Interest

TESTIMONIALS

“

Today’s workshop was fantastic! Very exciting to be part of this process, your delivery was amazing and the content exactly where my thinking has been! Cannot wait to see what’s next.”

Laura
Woolnorth Tours

“

We have received very positive feedback from across the team about the workshop yesterday. The board were very impressed and really enjoyed it. You have changed our focus back to the story telling of the ‘who’ and ‘why’ that engages with people’s emotions rather than the ‘what’.”

Jane Bennett
TasFoods Limited

“

Let me start by saying how much the team enjoyed your session – they were really inspired by it. You achieved fantastic input from my creative team. As a brand that honours its sense of place and heritage, I know we will take away a lot from the session into our brand work going forward.”

Adam Blake
Global Head of Brand and Design, Blundstone

“

I attended your workshop this morning with my colleagues – we thought it was fantastic and we were really excited to hear about your work.”

Jo Poole
Workforce Lead – Tasmanian Mental Health Reform Program

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