Brand Tas

So many little Tasmanian just like you started small and did something big, or small.

And you will too.

Beginning in 2023, every baby born in Tasmania receives a 'Little Tasmanian' bag at the family’s first visit with their Child and Family Health Nurse via the Child Health and Parenting Service. The bag currently includes a double-sided playmat, a voucher for a library card, fridge magnets with Tasmanian animals navigating parents through their baby’s first 1,000 days, and a Little Tasmanian board book.

Using the message of ‘someone like you did it, and you can do it too’, the first board book in the Little Tasmanian series tells the stories of four inspirational Tasmanians who overcame adversity to achieve their dreams: Auntie maikutena Vicki-Laine Green (an artist who specialises in traditional arts), Masaaki Koyama (sushi chef), Diane Edgerton (CEO, Direct Edge Marketing) and Jemma Blair (Australian Rules player).

Illustrated by Shiloh Longbottom